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Effie Awards România 2021: cine sunt câștigătorii?

Effie 2021

Au fost desemnați câștigătorii Effie Awards România 2021 – cele mai prestigioase premii ale industriei de advertising.

Competiția Effie se organizează la nivel internațional încă din anul 1968 și premiază eficiența în comunicare. Deci este despre rezultate, nu numai despre mijloace.

Marele premiu, Grand Effie, a mers către ”The Online Park”, campania creată de Leo Burnett pentru Telekom. De altfel, Leo Burnett a fost desemnată și agenția anului, iar Telekom, clientul anului. Iată clipul campion, care pe mine m-a cam pus pe gânduri: 

Iată și ceilalți câștigători, pe categorii:

PACKAGED FOOD
SILVER
Campaign: THE BATTLE OF FAINOSAG – Ion vs Ionuţ

Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Worldgroup România
Contributing Agencies: Zenith România | Griffin Advertising

FINALIST – Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

FINALIST – Campaign: THE EMOTIONAL ANCHOR
Brand: HOCHLAND
Client: Hochland
Lead Agency: LEO BURNETT
Contributing Agencies: STARCOM | MSL The Practice

SNACKS & DESSERTS
BRONZE
Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

PERSONAL CARE PRODUCTS & SERVICES
SILVER
Campaign: Always Open Talks
Brand: Always
Client: P&G România
Lead Agency: Graffiti PR
Contributing Agencies: GRUP ADVERTISING | MediaCom

BRONZE
Campaign: The Real Experiment
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

FINALIST – Campaign: Let the #StoriesInsideUs be heard!
Brand: Libresse România
Client: ESSITY România
Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency
Contributing Agencies: Zenith România | ACTIV AD

HOUSEHOLD SUPPLIES & SERVICES
SILVER
Campaign: Strong & Soft 2
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising

BEVERAGES – ALCOHOL
SILVER
Campaign: Live Beyond What Ifs
Brand: Beck’s
Client: Bergenbier SA
Lead Agency: Fractal Communications

SILVER
Campaign: THE MOST BEER-SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment

BEVERAGES – NON-ALCOHOL
FINALIST – Campaign: Everything Will Be Alright
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Screen Native

SILVER
Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo Romania
Lead Agencies: DDB România & Kubis
Contributing Agency: OMD România

DURABLES
SILVER
Campaign: Thank Yourself Later
Brand: OSKAR
Client: PPG România
Lead Agency: Next Advertising

RETAIL
FINALIST – Campaign: House Rules
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România

FINALIST – Campaign: Opening Romanian Wine
Brand: Carrefour
Client: Carrefour
Lead Agencies: Publicis România & Graffiti PR

GOLD
Campaign: The Little Box of Greens
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Contributing Agency: Graffiti PR

RESTAURANTS
SILVER
Campaign: The Wings and Strips Anti-manifesto
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

E-COMMERCE
SILVER
Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

GOLD
Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

BRONZE
Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

ENERGY
BRONZE
Campaign: New Beginnings
Brand: ENGIE România
Client: ENGIE România
Lead Agency: Cheil CentradeContributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services

SILVER
Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

FINANCIAL SERVICES
FINALIST – Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Wavemaker România

BRONZE
Campaign: First to make a difference
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Multimedia Est | OMD România | DC Communication

BRONZE
Campaign: “This, this and this” from ING
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | Multi Media Est

GOLD
Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image

SILVER
Campaign: Live the new priceless NCP
Brand: MASTERCARD
Client: MASTERCARD
Lead Agency: McCann Worldgroup România
Contributing Agencies: Golin | CaratRomânia

FINALIST – Campaign: The Alternative
Brand: NN România
Client: NN România
Lead Agencies: Cheil Centrade & Kubis
Contributing Agencies: Chainsaw Studio | Studioset | Zenith România

MEDIA & ENTERTAINMENT
GOLD
Campaign: Tuff Money – The Morality Stoplight
Brand: HBO’s Tuff Money (Bani Negri)
Client: HBO România
Lead Agency: Glitch Shop

SILVER
Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

TELECOMMUNICATIONS
SILVER
Campaign: NETWORK
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media România

SILVER
Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

SILVER
Campaign: Smart TV Stick launch
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

MEDICAL SERVICES & HEALTHCARE PRODUCTS
BRONZE
Campaign: LISTEN TO YOUR BODY
Brand: REGINA MARIA
Client: REGINA MARIA
Lead Agency: CAP
Contributing Agency: MEDIA-TIQUE

DAVID VS. GOLIATH
BRONZE
Campaign: Tazz delivers (almost) anything
Brand: Tazz by eMAG
Client: HCL Online Advertising
Lead Agency: Jazz Communication
Contributing Agency: United Media Services

SPORTS MARKETING
FINALIST – Campaign: Romania plays!
Brand: Timişoreana
Client: ASAHI România
Lead Agency: Publicis România
Contributing Agency: Media Investment

SEASONAL MARKETING
BRONZE
Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

FINALIST – Campaign: Scare your bank!
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication

SILVER
Campaign: Christmas Bucket
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

FINALIST – Campaign: #SmallReasonsToCelebrate
Brand: Pepsi
Client: PepsiCo
Lead Agencies: Kubis & OMD România

FINALIST – Campaign: A different X-mas Story: Calling Santa
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

FINALIST – Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

CORPORATE REPUTATION
BRONZE
Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Wavemaker România

BUSINESS TO BUSINESS
BRONZE
Campaign: Reopen on OLX
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agency: MSL The Practice

SILVER
Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

BRAND EXPERIENCE
FINALIST – Campaign: eMAG: A job for Santa

Brand: eMAG România

Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România

GOLD
Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

BRONZE
Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

SILVER
Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

GOLD
Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

FINALIST – Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

FINALIST – Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice

BRANDED CONTENT & ENTERTAINMENT
BRONZE
Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

GOLD
Campaign: The CROPPERS
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România

SILVER
Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

BRONZE
Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

FINALIST – Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo România
Lead Agencies: DDB România & Kubis
Contributing Agencies: OMD România

ENGAGED COMMUNITIES
GOLD
Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România

GOLD
Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

SILVER
Campaign: Next Top Galaxy Idol
Brand: Samsung
Client: Samsung Electronics România
Lead Agency: Cheil Centrade

FINALIST – Campaign: Together, we are stronger
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România

BRANDED UTILITY
BRONZE
Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

MARKETING DISRUPTORS
BRONZE
Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION

Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

BRONZE
Campaign: ROM BUZZ Launch
Brand: ROM Autentic
Client: Kandia Dulce
Lead Agency: McCann Worldgroup România
Contributing Agencies: MRM // McCann România | UM România

FINALIST – Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

FINALIST – Campaign: THE MOST BEER SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment

TIMELY OPPORTUNITY
FINALIST – Campaign: The Reunion Day
Brand: Bergenbier
Client: Bergenbier SA
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Zenith OptiMedia România | V8 Interactive

FINALIST – Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România

SILVER
Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | 2029 production | White Image

FINALIST – Campaign: Reopen on OLX
Brand: OLX

Client: OLX Group

Lead Agency: Publicis România
Contributing Agency: MSL The Practice

SILVER
Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

BRONZE
Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

GOLD
Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

FINALIST – Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice

SUSTAINED SUCCESS
SILVER
Campaign: Strong & Soft
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication

Contributing Agencies: UM România | Promis Advertising | Connect Media | Headway

POSITIVE CHANGE: SOCIAL GOOD – BRANDS
GOLD
Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

BRONZE
Campaign: Your rhythm puts back the rhythm in children’s hearts
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România

BRONZE
Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

FINALIST – Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

GOLD
Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

FINALIST – Campaign: Together while separated
Brand: Timişoreana
Client: ASAHI România
Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment | Hahaha production | Multimedia Est

FINALIST – Campaign: Leave No Kid Behind
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT
SILVER
Campaign: Your birthday rewrites the story
Brand: Galantom
Client: Asociatia Envision
Lead Agency: Jazz Communication
Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services

FINALIST
Campaign: The NO-Forests Marathon
Brand: WWF
Client: WWF Romania
Lead Agencies: Kubis & Rogalski Damaschin

Abonează-te la Newsletter-ul lui Sandu pentru a primi 10 informații interesante de business, tehnologie sau lifestyle în fiecare luni dimineața. Vezi aici ce au primit pe mail abonații în săptămânile trecute. Acesta este un proiect Blogul de Corporatiști.

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